University is a beehive of activities, with so much to do in the little time a day offers. Both students and professors need to use everything at their disposal to maximise the time they have. Traditional lectures and writing notes are time-consuming. However, universities have embraced recording and transcribing lectures, presentations, interviews, etc.

Transcription is the conversion of audio and video files into written text. It is popular in the business, legal, medical, digital and research sectors. But did you know that university transcription services are gaining momentum, especially in this internet era? If you take transcription services for granted, you miss out on better opportunities and productivity as a student or professor.

The Importance of University Transcription Services

University transcription services are significant in the following ways:

a) Transcription services make university life easy, productive and fun for students, instructors and professors. The following are the benefits of transcribing university audio and video files:

b) Lecturers can use the transcript to add new ideas to their presentation, create exam questions, assignments and review questions from students

c) Transcription saves professors’’ time because they don’t need to slow down or wait for students to write down the notes before moving on to a new slide/page. The lecturer will record the lecture and send it to the students to transcribe, then use it as a reference for reading

d) Students and professors can outsource the transcription to professional transcriptionists, giving them time to focus on other things such as research, assignments and extracurricular activities

e) Students listen to the lectures with minimal interruptions since they are not pausing to write down notes. They will retain more information and get a chance to ask questions. Therefore transcription improves understanding leading to better grades

f) Expertly transcribed notes are clearer than handwritten notes

g) Transcription improves students’ health and well-being by eliminating the fatigue and eyestrain that comes with wiring notes during a lecture.

Finding University Transcription Specialists

University transcription services help students transcribe audio and video files for several items. These include but are not limited to the following:

> Lectures

> Presentations

> Academic Interviews

> Symposia

> Group Discussions

> Debates

> Seminars

> Research / Dissertation / Thesis projects

What to Look for When Looking for University Transcription Specialists

Do you seek university transcription services? Are you stressed about how to find the right person for the job? We have compiled the factors you should consider when hiring suitable specialist. These are:

1. Types of Transcription

There are three types of transcriptions, and each serves different purposes. These include:

A. Verbatim Transcription

B. Edited Transcription

C. Intelligent Transcription

A. Verbatim Transcription

Verbatim transcription is a type of transcription where the transcript captures both the words and other background sounds, noises and movements. It can be divided into clean and true verbatim.

• Clean verbatim

This type of transcription omits pauses and unwanted words from the audio /video file to produce precise and easy to read content.

• True verbatim

A transcript that includes all the words, phrases, noises, and repetitions on an audio or video file.

B. Edited Transcription

This is a fine-tuned transcription where unnecessary words, sounds, noises and phrases are omitted to produce grammatically correct, precise and easy to follow transcripts.

C. Intelligent Transcription

Transition words and conversational fillers such as ‘mmh’,’err’, repetitions and rhetorical questions are omitted in an intelligent transcript. Similarly, slang words such as ‘gonna’, ‘ain’t’ etc., and clearing of throat and coughing aren’t included in this transcription.

We offer the best transcription services in the UK, Singapore and Malaysia. Are you looking for accurate transcription with a fast turnaround time? Look no further. Enjoy the following benefits when you hire our university transcription services:

2. Quality

Seminars, interviews, lectures, etc., are marred by background noises such as murmurs, turning of pages, computer beeps and other movements. Choose a transcriptionist who will guarantee you 99% accurate transcripts, regardless of the surrounding noises and background movements.

Moreover, a highly-trained, multilingual, dedicated specialist will make your work easier, especially if you need non-English audio or video transcribed. Does the transcriptionist have top-notch transcription software and equipment such as high-quality headphones, computers and editing tools? These are the questions you should ask before hiring a transcriptionist.

An inaccurate transcript can cost you because the wrong information can lead to confusion, poorly understood notes and poor grades.

3. Affordable rates

When shopping around for university transcription services, you need to hire a company or individual who matches your budget. If you are a student, go for firms with student discounts and offers.

In addition, go for specialists who offer holistic services such as transcription, translation, subtitling, captioning and interpretation. This will save you time and money.  Transcription will often go hand in hand with translation, especially for foreign-language content.

4. Experience

In this internet era, the number of freelancing transcriptionists has risen, and it’s not entirely a bad thing. You can find pretty good transcriptionists on freelancing sites, but the daunting task is to choose the right person for your job.

Not sure what to look for in a transcriptionist? Avoid the doubts by hiring tried and tested specialists. Look at the number of years this firm or individual has been transcribing and if they have an impressive portfolio. Customer reviews will also play a part in informing you if they are novices or experts.

5. Confidentiality

University transcription services demand privacy and confidentiality, just like most legal transcriptions. You don’t want your work falling into the wrong hands or leaked information from non-secure websites. Ensure the platform you are working with has a secure website and that no third parties can access your files.

When hiring a transcriptionist, let them sign a non-disclosure agreement (NDA) as a commitment to uphold confidentiality.

6. Certified Transcriptionist

Does your university or professor need a certification for your transcript? First, it is a wise move because it proves the transcription is accurate. You cannot overemphasise the importance of accuracy in transcription because a single error can alter the context or meaning of the message.

Choose a certified transcriptionist to work on your file. A certification shows that the transcriptionist has the required training, resources and materials to deliver accurate transcripts.

7. Quick Customer Support

Consider the customer relations of a transcriptionist before deciding to hire them? Impeccable customer support is paramount when dealing with a remote university transcription services provider to help you track the progress of your project or request some amendments.

*Bonus Tip!

When looking for a good transcriptionist, check if they offer additional services that go hand in hand with transcription, such as translation, captioning, subtitling, legalisation and interpretation. It makes your work easier and saves you money sourcing these services in one place.

Wrap Up

Getting a suitable university transcription services provider is a daunting task in such a time when hundreds are offering such services. However, several factors can help you narrow down your search. Consider the type of transcription you need. Additionally, consider the quality, confidentiality, experience and customer support that a transcriptionist offers.

A corporate voice over added to any piece of business content can help you increase your brand identity and sales conversions across the globe. This is because reliable corporate voice over service can help you translate all the content into the desired languages and then deliver it to the target audience in an engaging and compelling manner.

That said, a corporate voice over can be your best solution if you are looking for an effective way to create a strong brand. Below is a guide on everything you need to know about corporate voice over.

What is Corporate Voice Over?

Voice over is a production method where a voice that is not part of the subject content is used in television, radio, filmmaking, and other presentations. In essence, the voice over mainly accompanies a presentation narrated from a script and is spoken by a person who is not part of the production.

A corporate voice over is a voice over that a company applies to conduct internal training, create brand awareness, or introduce a new procedure.

You can use a corporate voice over to explain your brand’s history and educate the target audience about your policies, products, and services.

Why Do You Need Professional Voice Over Service?

If you run a company, you will need to produce a piece for advertising your brand or training your employees from time to time. While you may create the piece yourself, you need professional voice over experts to help you correct the minor errors, translate and present the content to your audience.

Additionally, a professional voice over artist can analyze your audience’s content to come up with the right tone, pacing, and other presentation elements. This analysis helps them present your piece to the audience in the best way possible.

If your piece is not well crafted, the professional voice over experts may ask you about your voice goals and create a more relevant piece for your brand.

 When Do You Need a Corporate Voice Over Service?

You might need voice over in your company for either internal or external applications.

Cases Where You Need The Internal Corporate Voice Overs

The internal corporate voice overs accompany videos that your employees can use for informative or instructional purposes. You can use them in the following cases.

• When You Need To Do Corporate Imaging

Corporate imaging involves giving new employees an overview of the company. It may consist of explainer videos about its history, current status, goals, and concerns.

• When You Need To Train Your Employees

Using a combination of voice overs and videos will help you break down production procedures and instructions so that your employees can quickly understand them.

A professional corporate voice over agency may edit the piece to make it more relevant to your goals. They may also analyze each piece and develop the right tone and mood to enhance their impact on your employees.

When Do You Need External Corporate Voice Overs?

External corporate voice overs are ideal for connecting the company to the public. You can use them in the following scenarios.

• When You Need To Advertise Your Brand

You can use a voice over to share any information about your products or services to enhance your sales turnover.

• When You Want To Communicate To The Public

If you want to explain to the public how to do things related to your company, external corporate voice overs are the best way. Examples of the information you may pass using external voice overs include: how to use a particular product, how to make a purchasing order, etc.

Again, using the right voice over will help you convey the right tone and enhance the advert’s success.

Where Can You Find A Professional Corporate Voice Over Service?

Nowadays, the most reliable corporate voice over agencies are available online. You can find one by entering the keyword and location in your search engine.

For instance, you can enter the key phrase, ‘Corporate Voice Over Service In Singapore,’ if you stay in Singapore, and a list of voice over options will appear.

You can create a checklist using the voice over agencies you find on search engine and then interview them to choose the best.

Who Can Make A Good Corporate Voice Over Artist?

Generally, any good voice over artist should:

• Be Capable of adapting to different tones and vocal emotions
• Be able to pass various voice overs in a clear and audible manner for quick understanding, especially for e-learning modules
• Should be capable of winning you new customers using voice over messaging for telephone IVR
• Should be capable of making your brand go viral using voice over for explainer videos

The above are a few examples of the type of voice over artist you need to work with. Since a single artist may not effectively meet all your corporate voice over needs, we recommend that you outsource the services from a reputable voice over agency.

In a nutshell, a good voice over agency should deploy the right team to get all your voice over needs met satisfactorily.

How To Select A Professional Voice Over Company?

Choosing the right voice over company can give a voice to your brand. It can enhance your conversions and strengthen the bond between you and your customers. Below are several tips you can use to land the best voice over company.

• Shortlist The Emotions That Define Your Brand

Listing down the emotions that define your brand will simplify the process of finding a voice over agency. For example, if you sell household and cleaning products, your emotions can be friendliness, positivity, and efficiency.

Find an agency that can offer the voice that can help you with high-end marketing translation and can offer a voice that meets your emotions well.

• Analyze The Samples Of Their Past Work

One way of weeding out bad voice over agencies from your checklist is by looking at samples of their previous work. Choose the one whose work has a similar buying demographic as your brand.

Final Word

Finding a reputable voice over company is a vital step towards achieving your marketing goals. The agency will help you translate your piece and offer a voice that blends the right tone and emotions. There are also many other types of voice overs, other than corporate, that a business might need. For example, cinematic, infomercial and multilingual.

A voice with the right elements will appeal to your audience, who will, in turn, convert to your business or market your brand even further.

Patent Translation Services In Many Industries

Translation of patent is beneficial to everyone, no matter what business you’re in. Patent law affects several industries, therefore you’ll need a language service provider who can handle it. This affects a wide range of fields, including biotechnology, pharmaceuticals, computers, electronics, mechanical engineering, and materials research. Each industry has its own set of standards and best practices. You’ll need a language service provider who can aid you regardless of the industry for which the patent is requested.

What You Need to Know About Patent Translation

Patent translation is the process of converting patent documents from one language to another. Documentation required throughout the patent application and filing process often comprises patent specifications, office actions, lawyer correspondence, and other documents. Patent documents have a specific writing style that needs the employment of a highly qualified and experienced translator.

In the realm of translation, patent translation is one of the most difficult to work in.

Translations for the patent industry must be precise, accurate, and correct, with secrecy being the primary concern throughout the process.

When Do You Need Patent Translation Service

Every country has a different method for granting and protecting patents. You will have to file exclusive rights in that specific country if you want to obtain them in a foreign country.  Patent translation services are necessary since your patent specification must be in the target country’s native language.

You don’t have to translate everything constantly. Assume your patent is in English. So you can file patents in countries where English is the filing language (such as Canada, the United States, or India). It’s possible that using this method, you’ll be able to save money while maintaining your patented rights in multiple nations.

In other words, countries like China, Russia, and Latin America will not protect your product. As a result, you should prepare for the patent application process ahead of time.

Use one translation for numerous nations at once to save money. For example, you might have your documents translated into Arabic. You may use one translation to cover the whole Gulf Cooperation Council region.

You can get large worldwide patent protection by applying this method with other key languages, such as English and Spanish. It will provide your company with a huge competitive edge.

Why Do You Need Patent Translation Service

Those who wish to protect their intellectual property correctly on a larger scale need a patent translation. To reach another foreign market with your new items, you must emphasize their originality and protect your ideas from competitors who might steal them. It is important to remember that patents are only valid in the country that issued new items. You can only reach a wider audience if you translate your content.

5 Tips for Getting Patent Translation Service

As long as you choose high-quality patent translation services, you can be confident that your patents will be translated accurately and meet all current international patent requirements.

The use of reputable translation services online will be necessary if you want to introduce your project elsewhere. Patents, on the other hand, are difficult to get right – only top experts could perform a decent job. So, where can you go to find them? Listed below are some 5 tips for getting patent translation services.

1) Background Information

You should look at a company’s reputation, experience, and past performance before making a decision to use them.

Look for companies that can take on your project on your timetable. Because skilled patent translators are few, it is vital to find an LSP (Language Service Provider) with a vast network of trained translators. The translation provider should also go out of their way to comprehend the patent translation process from your perspective. This enables their teams to coordinate their process with yours.

2) Translators

Translator placement is incredibly crucial, and it should be done with considerable care. Wordsburg Translation has more specific industrial experience rather than those with a general industry background. A patent translator who has translated arrhythmia papers is distinct from a translator who has translated medical devices in general.

3) Cost of Services

While it’s important to minimize your filing costs and expenses, choosing the wrong professional can cause more harm than good. For this reason, paying great attention to your chosen translation partner’s qualifications and experience is critical.

Before choosing a translation agency, get quotations from a few different ones. This will help you save money. Comparing rates is important, but don’t forget to look at the services they provide as well. Another vendor’s editing and redoing of an incorrect patent translation can be terrible for your finances. Be careful you work with a translation agency that specializes in patent translation and has a track record of success.

You must have a clear understanding of what effective patent translations should cost. You’ll be able to tell which agencies are cost-effective and which overcharge their clients based on this.

4) Translation Tool

How to keep documents consistent?

Patent paperwork should be hard to interpret. Word choice is critical to protect your IP from competitors. Translation memory tools, glossaries, and termbases establish key phrase consistency from the start. Decreasing the number of words to translate can save you money.

In addition, you may use a machine translation service trained specifically to recognize patent vocabulary. But please note that the translations provided by patent translation tool are not legally binding. They are intended to give you the gist of a patent or patent-related document and to help you determine whether it is relevant.

5) Level of Quality

Timeliness and accuracy are always important considerations.

Your patent translation service provider must maintain a tight quality control method. It’s best to have at least two pairs of eyes when working on a patent translation project. Wordsburg Translation has strict quality criteria for translation services. You can estimate the time for translations by learning about your partner’s quality control system.

Conclusion

You won’t have to worry about patent translation with the right provider. Despite the fact that it is one of the hardest fields to comprehend!
With years of experience in legal and patent translation, Wordsburg is a certified patent translation business you can trust. We’ll gladly support you in the patent application procedure with our global network of highly trained translators. To receive a quote, please contact us right away!

Ever had a phone call with a customer and need to replay the conversation at a later time? Maybe there was a discussion about an effective way for a business solution or there was a key piece information that a customer shared. These are important information for a business to improve – whether it is sales, operations or customer service. Saving these audio and/or video recordings do not do much benefit unless they are transcribed as real data. This is how call transcriptions benefit you.

Nowadays, people know call transcriptions as the converting process of conversation that takes place by phone call into written words or conversational language. The software of transcribing calls will store the conversations as plain text. They can make this an automatic process. One comes about real time or after you record the calls (past conversations).

Transcribing calls can give you more benefits. Saving time from listening to an entire recording is one of them. The other obvious benefit is to determine important information from phone calls. It is because call transcriptions make the process more effective. Below, you can learn more benefits you can gain from call transcriptions.

Call Transcriptions Benefits

1. Enhancing Agent Performance

The other benefit you can get from transcribed calls is to improve quality monitoring process. They can also enhance operational efficiency by supporting a clear review. It is the review of how each agent handles every incoming call. Supervisors can see  effectively where their agents are struggling. They can get and use that information to provide useful feedback and training.

2. Improving Sales and Marketing Techniques

Call transcriptions are also handy for other departments. For example, sales department. They can use them to ensure their consistent delivery of products and services. Sales representatives can use call transcriptions to detect competitor cites and threats.

Research marketing transcription is a service for transcribing calls. It is focusing on marketing and sales. Research teams need to prepare various reports. They prepare these reports based on their discussion over phone calls. Call transcriptions go beyond call monitoring. They give an easy way to find call recording data. This truly matters to a specific business. Fast and accurate phone call transcripts are handy while making new marketing and sales strategies. Perhaps, you want to expand your business abroad. Call transcriptions in multi language will give you more benefits. One of the benefits is to help you make informed strategic business decisions. These decisions will help you deal with and determine issues.

3. Improving a Better Customer Experience

A customer experience is important to the success of any business, now more than ever. All conversations between agents and customers are recorded. Then, the records are transcribed. It is performed to gain information on customer satisfaction . This satisfaction can be on your products or services. For example, a customer says, “I’m satisfied with your service”. That phrase is considered as a positive impression.  If the phrase says, “I would like to speak to your manager”, it will get negative score. The total scores of call transcriptions determine many things. For example, whether a customer had an overall positive or negative experience.

4. Upgrading Accessibility

Written call transcriptions give more accessibility to people with hard-hearing.  More people can access your conversations. Providing a transcript is a way to make an all-in content. For example, for deaf and hard-hearing people.

A person might struggle to understand words while listening. It happens if the language they use is not their native one. Call transcriptions will provide them transcripts in multi language.

Call transcriptions are also handy if you do not have access to a compatible gadget. It applies for those with no access to a stable internet connection as well. For situation like this, they just wait. Then, they can download the transcript. They can also learn it as if they had the phone calls themselves.

5. Increasing Search Engine Result

Search Engine depends on a word, or a combination of two or more. It is to give you best result. Most of your phone calls have important content. This content gives you information. Then, you can transcribe it. After that,  you can make them accessible on the Internet. Hence, it will boost your online presence. Next, you can provide keywords that are rich in content. People often seek similar one as yours. They will be able to learn about them, and find them in your document. Above all, it will improve your website content, and increase Search Engine.

 

Industries That Would Benefit From Call Transcriptions

A number of industries are in need of call transcriptions regarding to the benefits above. Here, we are sharing a list of businesses that needs call transcription services.

1. Law

Law industries are on the top of list. They are in need of call transcription services. If you happen to have a law firm or are a paralegal, then your business certainly needs call transcription services. Why are call transcription services important in the legal industry? Well, legal information are highly important, confidential, and may change a client’s life entirely.  It also makes information easy to be shared amongst judges, juries, and lawyers.

2. Healthcare

Healthcare is another field where call transcription services are ideal. In healthcare, call transcription services help in documenting details about patients. Therefore, if your business deals with matters in health or medicine then it is a must to have call transcription services.

3. Marketing

If marketing is your business focus, whether related with goods or services, then you surely need call transcription services. This is especially so if you use focus groups, interviews or any other outreach program. It is performed to gather information. The same goes as well if you are carrying out a product testing initiative or doing expert interviews.

You will be able to make the most out of the data you collect with call transcription services. Then, all the information will be transcribed. Even better, it allows you to have an accurate record of response. It will make the record of response possible for you to make informed marketing decisions.

It is worth noting that marketing consultants offer marketing planning and strategy both offline and online. Then, they call or email all marketing staffs. They rely on this call transcription services. It is to make everything work out as they are planned.

4. Education

This is another field where call transcription services are ideal. In fact, call transcription services in education benefit both academics and students. This is actually one of the many reasons why top learning institutions offer courses. The courses mostly include lecture transcripts.

 

To Conclude

Transcribing calls comes handy with all benefits you can gain. This will help you and your team improve their performance. You can hire a professional call transcription service to get your accurate and error-free call transcripts within fast time. This way you will be able to fully benefit from it.

 

Travelling abroad comes with its fair share of requirements that can overwhelm you, especially if it’s your first time. You have to juggle your work, and submission to authorities such as the embassy or consulate of your destination country and the government offices looking for valid passports, visas, apostilles, legalise marriage certificate and other documents.

If you are travelling to a country under the Hague Convention, you will need an apostille to authenticate your marriage certificate. One hundred and thirteen countries accept an apostille as the standard verification document. For the rest of the countries, you will need to legalise your marriage certificate with the government, foreign embassies and consulates.

Are you a UK or Singapore resident travelling abroad and need your marriage certificate legalised? At Wordsburg Translations, we are here to help. We will help you with document translation and legalisation, submission to authorities and everything in between to make your trip abroad go as planned.

 

What is Legalisation?

Legalisation entails stamping, signing or attaching an apostille to a document to confirm the information therein is valid and authentic. This process is an important aspect when it comes to travelling overseas when the authorities in the destination country need to ascertain your documents are not fake.

 

Why and When Do I Need to Legalise a Marriage Certificate?

Not all countries request foreigners entering their land to produce a legalised marriage certificate. To know if you need a legalised marriage certificate, consult the foreign affairs ministry, the embassy, or that country’s consulate.

There are several reasons why a foreign authority may ask you to produce a legalised marriage certificate. These include:

• When you and your spouse seek to adopt a child in a foreign country
• When you seek to inherit foreign property owned by your deceased spouse
• When you want to sell foreign property that belonged to you and your partner
• When you want to purchase property overseas
• When seeking dual citizenship
• When you want to change your name while abroad
• When you want to get married in a foreign country, couples who travel from their country to get married in a destination tourist resort. For example, you and your partner travelling to Hawaii to officiate the marriage there.

 

Who Legalises a Marriage Certificate?

You can have your marriage certificate legalised at the Legalisation Office, the foreign embassy and consulates in the UK. If you are travelling to a country in the Hague Convention, an apostille will be attached to the marriage certificate at the Legalisation office.

If your destination country is not in the Hague Convention, your marriage certificate may need legalisation in the Legalisation Office, the foreign embassy and the consulate. This may take time and can be so overwhelming.

In Singapore, the Singapore Academy of Law (SAL) will legalise your marriage certificate. If your destination country recognises the Hague Convention apostille, your legalisation process ends with the SAL. But if you are travelling to a non-Hague Convention country, you may need to do further legalisation and document translation at the foreign embassy or consulate.

 

How to Legalise a Marriage Certificate?

There are two ways you can legalise a marriage certificate in the UK:

Contact the Legalisation Office

The first option is to contact the Legalisation Office on their website, fill a legalisation request form and deliver the marriage certificate to their offices in London. This can take you up to ten days to get a response. You will also make an appointment with the foreign embassy or consulate if the country does not recognise an apostille.

This option is not for the faint-hearted. You have to stay in traffic for hours, withstand long queues at the different offices and pay for parking tickets. And again, you have to lose a day or two at work to set time for these trips. This brings us to the second option.

Use Translation Services for your legalisation

The second option is to use Wordsburg Translations for your legalisation services. We are a trusted travel and document services partner, having served individuals and companies seeking legalisation, translation among other services. We have extensive experience and are well-suited for the bureaucracy in legalisation offices, embassies and consulates. With our expertise and years of service, we have helped thousands of individuals with their document submission to authorities.

Do you want to save hours spent on traffic and these offices? Would you rather spend time with family and friends instead of preparing documents and booking appointments? Let Wordsburg Translations help you.

Are you looking to legalise your marriage certificate in Singapore? You can get the ready document in two ways. First, you can apply to have the SAL legalise your document on their website. This step involves requesting the service, paying the service fees, making an appointment to visit the SAL offices, and then delivering the documents to the offices. This is for the apostille recognising countries.

Suppose you are travelling to a non-Hague Convention country. In that case, you need to deliver your marriage certificate to the SAL offices then take it to the foreign embassy or consulate for further legalisation. At this point, you may require to look for a translator because some embassies require the marriage certificate in that country’s official language.

Suppose you and your spouse are travelling to China for business purposes, and the Chinese authority asks for a legalised marriage certificate. You would need to request legalisation via the website, make an appointment to SAL, deliver the marriage certificate for legalisation, and then wait a few days for a response.

Since China does not recognise an apostille, you would take the legalised document to the Chinese embassy in Singapore for verification, a step that also requires an appointment. You may also need to translate your marriage certificate to Mandarin if it’s a requirement. All these steps can overwhelm you, and missing any of these steps may lead to legalisation rejection.

 

To Conclude

You can avoid all these hurdles and frustrations by using the other option. Letting document experts do all the work for you at a small fee. At Wordsburg Tranhttp://www.slations, we offer all things document legalisation and translation. Our other services include visa applications, notarisation and commissioning of oaths.

International language and interpretation services are an important part of a globally connected workforce. The demand for language assistance is growing as business interactions become increasingly complex.  Businesses that fail to adapt in an increasingly globalised world are running the risk of being left behind. We can say that international business and languages come together nowadays.

If you’re not working with an international language and interpretation service, then you’re missing out on opportunities to gain revenue and expand your business.

 

What Are International Language and Interpretation Services?

When the world seems to be getting smaller, language barriers can still be a problem. A popular solution to this is to reach out to an interpreter or translator. These professionals are trained to help you make your point and understand what others have said in a language you don’t speak.

 

What Is The Difference Between An Interpreter And A Translator?

Many people mistakenly use the terms interpreter and translator interchangeably, but in reality, they’re two very different professions.

A translator typically works with written documents, while an interpreter mainly works with spoken messages. Translators often take deeper dives into subject matter than interpreters do. But because interpreters have to work quickly and accurately, they must focus on what they’re doing to convey the right message at the right time. This, as you can imagine, requires an immense level of dedication and skill.

Translation services are regularly used in a variety of industries. They are vital in the process of translating and formatting written content into different languages. Companies that specialize in translation offer services for contracts, legal documents, advertising materials, and websites.

 

Should I Use An Interpreter Or A Translator?

 

When direct communication between people is not possible, a certified interpreter is needed to facilitate communication. Without an interpreter, words can get lost in translation — both literally and figuratively. In the worst cases, a lack of interpreter or miscommunication can lead to painful or costly mistakes. When there is no interpreter physically present, the speaker must deliver their message as clearly as possible. This will make the interpretation process more straightforward and accurate for the interpreter.

A professional translator can turn your words and the content of your business into a reality for a variety of different customers. A translator knows how to not only convert words from one language into another but also how to create an experience. Without a translator, your message could be lost in translation — or, probably worse, misinterpreted entirely.

 

Why Interpretation Is Important

Language is a powerful tool. It can bridge cultures and create bonds, enabling greater understanding between people who speak different languages. But if not performed with care, it can also serve to divide. 

A translation into new languages is a must for any business that hopes to enter or gain market share on an international stage. Translations increase the accessibility of your online presence, letting you reach a wider range of customers.

 

Types of Interpretation Services

Interpretation services can help you communicate with the world by providing you with a full range of interpretation services.

Some of the most popular interpretation services include:

Simultaneous / Live Translation

Simultaneous interpretation is the art of delivering a message to an audience in their language. Unlike consecutive interpretation, which involves getting a speaker’s words translated and delivered to an audience in instalments, simultaneous interpretation involves getting the words translated and delivered all at once.

Enabled by simultaneous interpretation equipment such as booths, transmitters, and headsets, the process is capable of delivering quality translations to large audiences in mere seconds.

A great example of this type of interpreting happens at the United Nations, where delegates from participating countries come together for meetings. Important functions like this require language to be a bridge instead of a barrier.

Consecutive Interpretation

Consecutive interpretation is the process of translating what you hear after listening to a speaker’s message completely. Unlike simultaneous interpretation, successive interpretation delays the messaging process by a few seconds.

It’s the perfect option for when you need to communicate with a large group. It’s also ideal for situations where technology is limited or when your interpreter needs to take a moment to recreate the message and communicate it in a compelling manner.

An example of consecutive interpretation is when President Obama met Prime Minister Maliki.

Remote / Telephone Interpretation

Remote interpretation has become a vital tool for the business world. With the spread of global pandemics like COVID-19, organizations have begun holding virtual conferences in order to accommodate as many remote attendees as possible. While there are some challenges involved with holding an event remotely, many of them can be overcome with the help of a remote interpreter — and of course, the right technology.

Remote interpretation can be done both simultaneously or consecutively, and there are many options for achieving your event goals. In-person interpreters are available in multiple languages at all times through Zoom or Gotomeeting — so you can easily incorporate them into your event.

Conference Interpretation Services

Conferences are all about sharing ideas. But language has become one of the most significant barriers that have been preventing ideas from spreading across borders. Conference interpreters present the opportunity to communicate with people who speak different languages in the same space.

With the help of interpretation services, businesses can reach out to a wider audience while bridging international gaps. These services provide a new way for companies to exchange ideas with clients, partners, and consumers.  This helps them grow profitably by building stronger relationships with global communities.

 

Selecting The Right International Language And Interpretation Services For Your Needs

If you’re a business owner, you’ve probably realized by now that you need to know more than just English. Whether you’re trying to do business with clients from other countries, trying to make connections with customers from other areas in your own country, or just looking to expand your horizons, understanding other languages and cultures is a great way to get there.

Interpreters have a responsibility to ensure that they are providing an accurate interpretation for every meeting, presentation, or speech. Professional language interpretation services ensure this by being present at each event and carefully following the instructions of the speaker. Interpreters also have years of experience that help them anticipate any new terminology or concepts that may be used in a meeting or presentation.

 

Working With Professional Interpreters That Understand Your Industry

A professional interpreter can make all the difference in ensuring clear communication during your international meeting or event — but be wary of choosing the wrong one. When hiring for an interpreting or translation job, it is important to find someone who understands the context of the source language and will convey that meaning into the target language fluently and correctly.

Most professional international interpretation services work with a variety of interpreters with experiences across different industries. Working with a professional will enable you to find an interpreter who speaks your language, understands your business, and can communicate your message across borders.

By understanding the nuances of your industry, international language and interpretation services ensure that when you pitch your product to new clients in a foreign tongue, it’ll make the right impact.

 

Conclusion

Language barriers are common in the business world, especially when a company is trying to expand overseas. Language and translation services are crucial in order to break down those barriers. Using a professional language and interpretation service will help your company communicate more effectively with its international partners and employees.

The secret behind any great infomercial is the voice over. A good infomercial voice over will ensure customers notice you — and hopefully, your brand will become synonymous with quality and excellence the next time they make a purchase. To guarantee that your infomercial has a positive impact on your brand, it’s essential to partner with a professional voice over artist whose reading style matches your tone and messaging.

In this post, we’ll look at what a good infomercial voice over looks like — and how you can use it for your own business.

What Is An Infomercial?

An infomercial is a special kind of commercial that is usually longer than 15 minutes. It usually airs during the late-night timeslot, when no other programs or commercials are competing for viewers’ attention.

Of all the ways a business can advertise its products and services, an infomercial is one of the most effective. A successful infomercial for a product or service allows the company to properly introduce a product and provide enough information to the customer that they’ll be convinced that it’s worth the purchase.

What Makes A Good Voice Over For An Infomercial?

The performance of an infomercial commercial and voice over actor is so important. All too often, a sales pitch sounds like it’s being read by someone whose been forced to stand in front of a camera. This can make customers feel uncomfortable, or even angry. Instead, you need to find a good balance: if you sound too stiff and formal, viewers won’t believe you and will lose interest. If you sound too laid back and casual, viewers may find you too unprofessional to trust with their credit card. Instead, you need to find a good balance.

An entertaining personality is one of the most important things you should look out for — it helps your audience to identify with you, and, more importantly, to become repeat visitors. Having a lively sense of humor makes you memorable, while also providing your viewers with fun content that won’t bore them. These habits are shown to correlate with both increased eye contact and an increase in review scores on platforms like YouTube.

Choose Your Voice 

Whether you’re looking for a male or female voice actor, the choices are abundant — and that’s a good thing! The best voice actors can add realism, charisma, and credibility to your brand, while also providing a unique tone that resonates with your audience. 

Generally, it helps to go with something a little more upbeat and friendly but this will depend on your business and your product.

Voice actors can provide a voice for any mascot, character, or real human you envision — making it crucial to enlist someone with powerful diction and cadence, as well as the talent of being able to bring life to whatever script they’re given.

The Importance of Voice

We don’t usually think about how voice acting affects the actual human brain. A 2013 study published in the journal NeuroImage looked at how emotion affects different parts of the brain and found that negative emotions like anger and anxiety made it harder for people to recognize faces. 

Analyzing two different scenarios in scenes of anger and anxiety, the researchers noticed a relationship between the emotional state of the camera and the activation of specific parts within the brain. Turns out, emotion communicates information within your brain better than words ever could. Vocal features like intonation, pitch, volume, and timbre describe each emotion better than you might expect or be aware of. Using raw emotion in your video content helps make it easy for viewers to connect with your products and services.

How To Choose The Right Voice Actor For Your Infomercial

When it comes to voice over for a specific product, you need more than just a general voice that can be used on anything. Of course, a neutral accent with a good and clear voice is an important part of the process, but your customers also need someone who knows how to talk about your product — and whose voice matches the personality of the brand.

You also need to think about the style of infomercial you will be going for.

Some of the most popular styles of infomercials include:

(a) An easy-to-follow instructional video about how to use your product

(b) Series of straightforward, tactical steps customers can take to solve a problem they are having (using your product)

(c) A commercial-style review of your product’s features and benefits.

Depending on the type of infomercial, you may prefer to opt for a different style of voice talent. Some infomercials are traditionally narrated; others are more conversational. Voice actors with different styles can be used to give a project a unique feel, especially if you wish to appeal to a specific demographic.

If you’re unsure, we would recommend speaking to a professional infomercial voice over company that can help to steer you in the right direction.

Top 3 Tips To Consider For Your Informercial Voice Over Project

Here are some of our top tips for your next infomercial voice over.

1. Consistency

Keep voice over tone, style, and pacing consistent throughout the video. 

2. Keywords

Keywords and key phrases are an essential part of any successful marketing effort. It’s important to make sure you are including the keywords that your target audience is listening for when discussing your product.

3. Focus on Common Questions

One of the most important things to remember when you’re selling a new product or service is that you need to address any and all concerns upfront. Potential buyers will have questions, and you’ll want to know what they are before they commit.

Understanding your audience’s pain points is key in formulating content that answers their questions. Spend some time on this! The more questions you can cover off in your infomercial the more likely a customer will convert.

How To Get A Great Voice Over For Your Commercial (Even If You’re On A Tight Budget)

You Get What You Pay For — Consider Higher Rates For A Great Voice Over

Getting cheap voice over talent is tempting, but it’s not a sustainable business strategy. In the long run, you’re better off investing in the experience of a professional voice artist. Working with professionals can help you get the most out of your budget.

While professional voice over talent isn’t cheap, the extra cost upfront for a quality product will pay dividends in the long run.

Be Flexible — Consider Different Options And Find The Right Voice For You

The benefit of working with a professional voice actor is that you can rely on their skills and experience. They’ll know what sounds right or what’s better for your brand. Sometimes, they have an idea of how to make things sound better. Be open and flexible, but know what you want your end result to be.

Provide A Script And Details About Your Brand And Product

If you’re on the lookout for a voice actor to voice your infomercial, have a rough budget ready. While the scope of work you have in mind will help a voice talent better suggest an appropriate price, make sure to clarify what you’re looking for at the start of the conversation.

While it’s useful to have a rough first draft of a script, it’s important to be open to any constructive feedback the voice talent gives you. Having an idea of the tone of your final infomercial and a rough script — though not necessarily finalized — will help the voice talent provide useful estimates for how much work is involved.

Conclusion

So, are infomercial voice over services worth it? In a word, yes. It’s more than worth it. A good voice over artist can elevate the production value of your video, giving it a more professional and polished feel, which is exactly what you want to achieve for your business.

Content creators on the Internet do massive work every day not only creating impressive video content, but also making sure it reaches out to their target audience. Living in a global community, their content can not only transcend geographic boundaries but also language capabilities.

Let’s talk about the second biggest search engine in the world and one of the top social media platforms, YouTube. If you notice, more and more videos on YouTube nowadays come with subtitles. This is how content creators reach out to more viewers globally, YouTube subtitling.

 

What are Subtitles?

Subtitles are the text version of speech or voice content in videos, translated into different languages for foreign viewers. It doesn’t incorporate non-speech sounds made in the videos. Therefore. subtitles are not as suitable for the hearing impaired for an immersive video watching experience as having captions. However, they can still understand the content of the video and may enjoy it just as much.

YouTube is not only the biggest video content platform, it also hosts a variety of video content types. You can find skits, comedies, music videos, home videos, short movies, series and many more.

With so much video content in YouTube from all around the world, people can consume whatever they like with the use of subtitles. Viewers don’t have to wonder what was being said and figure out actors’ body language anymore. Whether it is a mukbang in Japanese, makeup tutorial in Arabic, or pranks in French, we can understand and enjoy them all.

 

Why Must There Be YouTube Subtitling In Your Videos?

First of all, is there a need to add subtitles to the videos you upload on the Internet? The answer is YES! When you add subtitles to YouTube videos, your video will rank higher in search results. 

As mentioned before, people from different corners of the world can consume the content you put out, regardless of individual language and/or physical capabilities. 

And last but not least, high audience engagement is very important in social media. Viewers are aware of you and what you have to offer, your messages get sent across better and you get better reach to your audience. In other words, having more views, likes, comments, shares, mentions and subscribers help to grow your ROI.

 

How Did YouTube Subtitling Come About?

Subtitles were traditionally used for the hearing-impaired viewers. Today, captions are better suited for them as it includes non-speech sounds, giving non-verbal cues for better watching experience.

In the past decade or so, consumption of foreign video content has increased and now it has become available for foreign viewers who don’t understand the language used in the videos. 

Sometimes, due to different accents in the videos, it gets really hard to understand what the speaker says, and subtitles are hands down the best solution to this problem as well. 

 

How To Get Started With YouTube Subtitling?

YouTube subtitling has the option of transforming the submitted data into metadata, which will help make your videos appear in search results. The end result of this is that you will get more viewers on YouTube. This has a great potential to increase the number of your viewers, helping your video rank better in search results.

If you submit the actual texts of the subtitles of your videos, YouTube will immediately send the caption file to Google Translate, and this happens automatically. Your foreign audience can then easily select the Translate Captions option and enjoy your video in their preferred language.

YouTube Studio has also simplified the process of YouTube Subtitling where content creators can add captions to their video content automatically via Google’s voice detection software.

 

Drawbacks of Automated YouTube Subtitling

As a content creator, your ultimate goal is to ensure that your viewers keep watching your videos until the end. Incomplete video views will decrease or hamper your earnings from Youtube, thus, reducing your ROI.

However, due to the limitations of technology, automatic subtitling sometimes fail to correspond with the voice content of the videos. And viewers end up with badly written and/or translated subtitles. This may reduce the comprehension of the content itself and reducing viewer’s satisfaction.

Although it holds a supporting role in your video production, bad subtitling may annoy viewers, thus, causing incomplete video views, negative comments, dislikes and potential viewers to stay away from watching your content.

 

Why Engage Professional YouTube Subtitling Services?

To avoid bad subtitling and its consequences, there are many professional YouTube subtitling services available that can help you. These professional subtitling services are done by real human beings, painstakingly listening and transcribing and/or translating every word manually, thus, providing the correct grammatical, punctuational and syntactical sentences for your video content.

You may decide to go DIY and add the subtitles to your videos yourself. However, it is a very tedious job and takes a lot of your time. You could otherwise use the time for producing more interesting video content that viewers want to see. 

And with the recent announcement made by YouTube to discontinue its automated captioning functions due to underutilisation, there is a greater need for professional subtitling and captioning services.

 

What Languages Should You Have Your Youtube Subtitles In?

You don’t need to have subtitles in every language just yet. That would be a huge undertaking and definitely costly, especially for new and mid-level YouTubers. However, you can check out your audience demographics in YouTube Analytics. You can see your audience’s geographies and get subtitles for your biggest fans in respective languages.

 

To conclude

Youtube subtitling benefits video content creators by:

– Reaching global audiences

– Getting more engagements to videos

– Ranking better in search results

– Increase earnings and ROI

There are many other video content platforms apart from YouTube such as Vimeo. Streaming giants such as Netflix and Disney+, and new social media apps such as TikTok and Snapchat, are also sprouting into the market more and more. Subtitling services may be more in demand now than ever.

 

When you are trying to translate a document from Malay to English such as a marriage certificate or business documents like a financial statement, your objectives may be rather different from one another. Sometimes all you need is a rapid understanding of the content of a document; other times, all you need is a quick translation; and at other times, all you need is a team of translators to help you start your translation workflow from the initial concept.

Examples of Document Needed for Malay Translation

In everyday life, for example, when you decide to divorce and plan to emigrate. Still not sure what to do? Think about why you need to have a divorce certificate translation service? Let’s get this straight. You plan to emigrate to another country that has a different working language from the country you currently live in, for example, Malaysia. You are legally married and have official documents for it. When you decide to legally end your marriage, you must fulfill the legal formalities, so that there is proof of your divorce. This will show that you have no legal relationship with anyone and a translation of the divorce papers will be required.

Some countries may require your divorce certificate and all accompanying legal documentation. To deliver these, they must be translated. If you live in the United States, you will need to hire divorce certificate translation services. This will require a skilled translator. The most important thing to remember is that you will need both a translator and a legal consultant. And you should only go to a US translation company that knows how to handle things professionally.

If you need assistance with translating documents, there are numerous services available online, and you should choose the one that most fits your needs.

We will describe 3 ways to translate Malay to English documents, those are as follows:

1. Machine Translation

The long-running argument between machine and human translation is far from over. This is largely due to the fact that technology improves year after year and the quality of translation it provides continues to improve.

It appears that now is a good time to update our perspective on the machine vs. human translation issue. Today, we’ll look at the pros and cons of both, as well as the type of situation in which you might choose to use each of them.

Machine Translation: The Pros and Cons

The advantages of machine translation:

> Many free tools are readily available (Google Translate, Skype Translator, etc.)

> Quick turnaround time

> You can translate between multiple languages using one tool

> Translation technology is constantly improving

The disadvantages of machine translation:

> The level of accuracy can be very low

> Accuracy varies greatly between languages

> Machines can’t interpret the context

> Mistakes can be costly; and

> Sometimes translation simply doesn’t work

The cost of a mistake in translation is the most significant consideration in any sort of translation. Accuracy is a must when translating instruction manuals for medical equipment, aircraft manuals, legal documents, and more. Errors can have a devastating impact on your company’s reputation in these situations. So pick wisely!

Human Translation

In terms of pros and cons, human translation essentially flips the table. Greater precision comes at the expense of longer turnaround times and higher prices. You must assess whether the initial investment outweighs the prospective expense of errors.

When to use the machine and human translation?

The discussion about machine vs. human translation is, in reality, a waste of time and energy. What we should be discussing is when to use these two distinct sorts of translation services, as they both have their place.

For example, machine translation will be applicable when your translation never reaches its intended audience, such as when you’re translating a resource for research purposes for another piece of content.

Meanwhile, human translation would be the best option when you have a duty of care to provide accurate translations (e.g. legal documents, product instructions, medical guidelines, or health and safety content).

2. Gengo – Marketplace for Translations

Gengo is a marketplace where you can buy translations.

You upload your Malay document into Gengo (or paste the text). The system will analyze how much content there is to translate. You select the English target languages, add some instructions for the translators. Gengo will give you a quote and an estimated delivery time.

The pros and cons are, the translators are native speakers, but most of them are not professional translators.

This will be suitable for those who have a limited budget and don’t need business-class translations.

3.  Work with Freelance Translators or with a Translation Company

While all of the methods listed above are capable of assisting you in the translation of your document, they are more appropriate for less serious documents. If your purpose is to translate a serious document from Malay to English, such as a lawsuit document, you may want to consider working with a professional translator. You should be able to find a professional translator who is fluent in both languages through freelance websites such as Proz.com (the language on the document and the language you want the document to be translated to).

This method requires slightly more time and effort to complete, but the final quality should be higher.

It is the place where you can use a translation agency or contact directly to the translators.

Using this platform is not going to be a free solution. However, there are agencies like Wordsburg Translations that offer affordable and reliable services and it is worth the money to engage them. The translator will provide accurate translations and has a linguistic check and certify the work before delivering it to clients.

To Conclude

Once you make the decision to translate your document Malay to English, certain challenges present themselves. The first and foremost is the dilemma of choosing between human and machine translation.

There is no doubt that machine translation offers a quick fix. Not only is it cost-effective, but also it is also instant and convenient. However, it is not something reliable. And if you are looking for the best translation services for your document then the literal translation by the machine may not be the best idea.

Human translation service would be the best option if you need to prioritize accuracy over a quick turnover.

So, you may put your trust in experienced translators who are specialists in their industries to translate your documents. We can provide you with competent native translators who can translate Malaysian documents into English and have a variety of specializations to choose from.

Everyone wants their business to be thriving and be the finest market player. Businesses are always on the run to do extremely well. So in order to be the most sought-after in your business, it is highly crucial to diversify your business and take the huge plunge whenever necessary. You cannot depend on the age-old print advertisements when the world itself is moving forward with new dynamics in communication. Sometimes you need to think out of the box and make people recall your brand when they come across a simple tagline or a piece of art. But how do you do it? Yup, you need to be unique here! That’s where most people use voiceovers these days. Not just simple voiceovers, but voices that can stimulate you and make your target audience feel connected with the brand. Nowadays do you know what’s in vogue? Kids voice-over! 

Kids have a unique charm that’s unbeatable and their innocence coaxes you to cuddle them with love and affection. They have oodles of energy that get rubbed onto us within a few seconds. When we have kids around us the whole world looks beautiful and vibrant with positivity. Now with the evolving technology, even kids get their share of pocket money through multiple ways and one such lucrative field is voice-over services. It may sound a bit strange, but kids attract people to a great extent and their voices make you smile. So is there any other better way to make your customers get connected with you? 

Also, remember that you cannot use kids voice-overs for anything and everything!  

So let’s know when your business would really need stunning kids voice overs.

 

1. Your Client’s Target Audience is KIDS

You are running a voice-over company where you have a plethora of voice-over artists and suddenly you get a client whose products are catered only to children. For this very reason they insist on something different, they want a child to do the voice-over! So you do not have any other option other than to hunt for a cute little confident voice that would drive their business to a whole new level. This way you will be working with child voice actors in your business. Working with them is so inevitable because you cannot undermine their abilities and talents.

For instance, your client is a baby diaper company, and this time they are coming up with plastic-free cloth diapers that are gonna benefit the baby and the environment equally. Usually, the voiceovers of such brands are done by adults, but this time the brand thinks out of the box and makes sure that they use a kid to do the voice-over talking about the efficacy of the product on their sensitive skin. This may do wonders and can instantly go viral in the present digital age. 

Did you know? Several companies predominantly into translation services have gained prominence in voice-over services in the last few years? Some companies offering translation services in the UK,  have ventured into voice-over services. Also, there are quite a number of translation services in Malaysia that cater to different business and personal voice-over needs of the consumers. Such services are in rage now!

2. It is CHILDREN’S DAY

Children’s day is dedicated to kids around the world and it is the duty of the society in which we live to make them happy and energetic. So when such a day falls on a specific month of every year, many brands and educational institutions would find it a necessity to work with child voice-over actors. If you need the ball rolling in your business it is mandatory to give emphasis to such days and events that make children too connected with your business/brand. The memory power of kids is unbeatable and when they coax their parents on such special occasions to get a product or a toy of their liking parents may pay heed to it.

For example, if you are running an apparel store and you want to drive more sales in the month of children’s day you can run some offers and discounts exclusively for kids’ apparel. This may generate more sales because even parents would be excited about the brand discounts. So in such scenarios, if you need people to be heard, using kids’ voiceovers in your podcasts and advertisements can increase the footfalls in your store. 

 

3. If You Are Producing A Children’s Movie Or  A Short

All children’s movies require the voices of kids. If not for all the characters, at least some of the characters need children’s voices. In Disney movies such as Finding Nemo and the like, we have numerous kids giving voiceovers and we absolutely adore them. This is one of the scenarios where a business will have to use children’s voiceovers. Disney is an exception because a majority of their productions are only for children. But there are scenarios where a production house is gonna produce their first children’s movie ever and it would also be their first time working with kids’ voice-over actors. So they will have to hunt for some good talents in the market.

 

4. If You Are Running An Educational Institution

Not all educational institutions require kids’ voiceovers. But when yours is an exclusive kindergarten or preschool there is no way you can rule out voiceovers. This is mainly because they function only for children. There are numerous children’s activities that take place in schools and in this digital age, we have a plethora of platforms to showcase their talent. Especially in the Covid era where all the offline activities have gone online. All celebrations where children collectively performed once upon a time are done through zoom calls, google meet, etc. 

Numerous ways in which schools use kids voice overs these days are through 

 

a. Podcasts – Most preschools, kindergartens, and educational institutions have their own podcast channels. Through these mediums, they are working with child voice actors and they share knowledge online and the absentees in the classes get access to the missed chapters.

b. Story narrations– There are many story narrations that happen on the internet which are exclusively for the kids genre. In many stories, we find kids’ voiceovers which make children attracted to the stories. Almost every school has a youtube channel in which they narrate such stories.  Some companies are very successful in offering such international voice over services on various digital platforms. 

c. E-learning – In the Covid era E-learning is the new normal. Certain learning schedules can be made interesting by using kids’ voiceovers to break the ongoing norm and also make children excited about their studies. For nursery rhymes and children’s stories, nothing can beat the voiceovers given by children.  Several translation services in Singapore exclusively offer such voice-over, transcription services for schools and universities.

 

5. If You Are Publishing Children’s Audio Books

Audiobooks are in the vogue! More and more children have access to audiobooks and parents make efforts to cultivate good habits in children by making them listen to audiobooks before their bedtime. The demand for such audiobooks is on the rise these days. So for kids to feel connected with the characters in their fictional stories we need kids’ voice-overs in the audiobooks. If not for all characters, at least in some portions it is crucial to have the voice-over of children. This gives a vibrant and great feeling to the overall story. When children hear such voices they get easily carried away and get immersed in the audiobooks. This is one of the greatest ways to attract children to audiobooks. 

 

6. If You Are Doing Radio Commercials or Jingles

Not always, but there are scenarios where you need kids’ voice-over for any specific commercial or a jingle. When it is a conversation between a parent and a child you need to be working with child voice actors who are proficient in the language and have great intonations. Even for jingles, we hear the voice-over of children. Similarly, if it is an advertisement catering to children then you need to have kids voice overs to generate more attention from children and their parents. 

Even though we know people are more inclined to social media and other apps, there is also a huge audience that listens to the radio on a daily basis. Some drive to their offices daily by listening to their favorite RJ or music through the radio. So we should never underestimate the power of jingles or radio commercials. At times, a particular voice gets registered in your brain more than an image. 

The aforementioned 6 points are the fields in which we use kids voice overs. We cannot refrain from not using them because if your product is targeting children then always go for a voice where a child can relate to. This is one of the most feasible options to reach your target audience. 

Now that we have covered when you would need to be working with child voice actors let us also introduce you a bit into the REASONS why it is mandatory to have kids voice-over in your businesses.

 

5 Reasons Why You Need To Use Kids Voice Overs

1. To Recall Your Brand

Brand recognition is so important and crucial in this era of huge competition. A voice-over will help you connect with your customers more than a logo or a print advertisement. So imagine having a cute little kid doing the voice-over of your business? We are sure people are going to recognize your brand just with the voice-over. You should also make sure that the kids’ voice-over doesn’t look funny or odd for your business. If you wanna add a humorous yet appealing tone, then nothing can beat the significance of using a kids’ voice-over.

 

2. To Make More Sales

End of the day, the idea behind any strong and creative marketing is to generate more sales. People need to be assured that the brand is good and can satisfy their needs as a customer. The voice-over can help customers understand more about their purchase and it feels like personal communication between the customer and the brand. The voice-over artist can mention how they benefited from the product and this can be a propelling factor in the brand purchase. 

For example, if the product is a kids’ health drink, then a kids voice-over is so mandatory to make children feel assured about the product. The kids’ voice-over used here comes as a plus point for the brand when the kid talks about how it helped him/her overcome their tiredness and how active they have been after consuming the health drink.

 

3. To Feel Long Term Connection With The Brand

When you have a kid as the voice of the brand you don’t feel cheated! Yes, that’s more than assuring and convincing for the customers. Even the brands wouldn’t want to give unnecessary promises in the pretense of a child’s voice because it has its legal implications too. So when a brand decides to use a kids voice-over people know it is authentic and they can trust the brand. This will help people enable a long-term connection with the brand because you know that the brand is genuine and trustable. Due to this, the longevity of the brand is also established really well. 

 

4. To Be Unique

Not always do you find kids’ voiceovers! Unless the product is targeted to kids or it is a special occasion dedicated to children. But even when you are a big player in the market and you decide to make children’s voice your brand’s voice then you are going to be deemed as one of the most unique brands and it helps your consumers remember you for the fresh or brave idea that has been implemented by your brand.  

In India, the e-commerce site Flipkart is very popular for using children as the main brand ambassadors. They only cast children in their advertisements and people still relate to the funky hilarious advertisements acted by vibrant children dressed as adults. This has made them extremely popular in marketing their e-commerce site. Now when people witness a group of children in an advertisement they know it is about Flipkart. Such a concept has made them really unique in their respective fields.

 

5. To Be Entertaining

Sometimes brands need to be happening and entertaining. Unlike the usual boring adult voiceovers in the promos and out-of-hours greetings on phone calls, using a kids’ voice-over would make it really interesting for the consumers. Even if there is a waiting period you wouldn’t feel the time passing because the voice-over is creative and cute. It is also the identity of the product or the brand and this makes it really interesting.

Sometimes when the consumer’s call is on wait, they need to be reassured that their call is really important. So to make them wait without any boredom this is one of the most fascinating features you can rely on. But make sure that you do not bombard the customer too much with the kids’ voice because too much of anything can be boring!

 

Now that you have understood the reasons to work with kids you also need to know the tacts tricks while working with kids. It is not that easy to work with children. You really need to be tactful and make sure they are not bored or tired. You always need to keep their spirits high and make sure that they are excited throughout the voice-over. So we have some tips for you, check it out!

 

7 Tips To Work Effectively With Kids During The Voice Over Sessions

 

1. Be Gentle (THE MOST IMP)

Kids are sensitive and the most purest at heart. They require the same amount of respect and dignity with which you treat an adult. Always boost their morale and never look down upon them. Make sure you keep on motivating them so that they do not lose interest in doing the voice-over. Never hurt their feelings because they might soon break down and this would never get you a good voice-over. Remember you are the one who is in need of the voice-over, so if you hurt their sentiments accidentally they can also be scarred for life. 

 

2. Be Patient

Children may not understand exactly what is being conveyed by you. Of course, they are not adults to comprehend what is being said. So you need to muster a lot of patience while dealing with them. They may also misinterpret what is being directed. Therefore, always approach them calmly and be persistent enough!

 

3. Make The Voice Over Comprehensible To Kids

It is not necessary for children to understand the meaning of the sentences in the brief. So make it understandable to them in the form of stories, visuals, or storyboards. This would draw their attention more and you will also be successful in getting the desired tone and emotion in the voice-over. It would ultimately result in an excellent voice-over. 

 

4. Carry Some Treats Or Toys

We all know that children love gifts! When rewarded with gifts each time when they do a good job it can be really encouraging and motivating for them. This would enable them to give their best shot while doing the voice-over. So after a tiring day, they can get back home really happy and gay!

 

5. Rehearse Well

Children may not get it right when you suddenly ask them to do the voice-over. So take time and effort to do enough and more rehearsals. This can help them in multiple ways to get the intonation, pronunciation, and emotions right. By doing so, you are not wasting time on the day of the recording and children are also well acquainted with what is expected out of them. 

 

 6. Make It Fun

Children tend to get bored easily. They cannot strain like adults for hours. So make sure you take breaks in between recordings. Organize some games inside the studio and keep them entertained throughout. So that if there is any technical glitch and if they are required to come another day for the shoot, they are at your doorstep wholeheartedly without making a fuss. 

 

7. Make The Studio Kid Friendly

When you’ve decided to work with kids you need to take extra steps in making them happy and jovial. Have some good colorful microphones, if possible go for the ones which have the image of their favorite cartoon characters. This will make them curious and excited to do the voice-over. Also, have a kids’ room where you have bright colors painted on the walls. Make kids feel it is their game zone. To lift up their moods in between the voice-over sessions all you will have to do is put them inside the kids’ room where they have their favorite toys and board games to play with. Within a few seconds, they are good to go and it will work wonders in your voice-over. 

 

If you follow these steps you are sure to have an upper hand with kids. They are never going to be lethargic or bored whenever they come to your studio to do the voice-over. This will also ensure that your business has credibility and reliability among the locals in your area. A place that treats children and old aged people is highly revered by the public. 

 

Also, before you come out with a casting call for child voice actors make sure that you take into consideration several factors.

 

Important Factors that Need to be Considered Before Making the Kids Casting Call

 

1. The Law Of The Land

Laws vary from county to country. So if you are working in any specific country make sure that you are aware of the laws related to kids. This is because it is illegal in several countries to recruit any kid as an employee. Most of the time you are required to get written consent from the parents of the child. Several social service officers need to give you permission to use a kid for any professional service. The officer will brief you on the compensation, hours of work, working conditions, etc that have to be followed mandatorily. 

2. DO NOT Use Kids Voice Overs On Alcohols & Adult Products

It is not ethical to use children’s voice-over in any alcoholic or adult products. Their voice-over can only be used on family-friendly products and you need to make sure that the message of the product is conveyed properly and clearly. Having an unclear voice-over is never gonna do anything good for your brand. If your target audience is people in their 20’s, using a kids’ voice-over will not be very effective. 

 

3. Spend More Time In Getting The Right Voice

Kids are of different nature and some cannot take directions well. End of the day you need to get the right voice for your brand and you do not want any hassle taking place while recording the voice. So do enough research on the kid you are appointing for the voice-over. Talk to the parents and teachers to find out whether the child is receptive and can follow instructions with ease. This will make your time more worthwhile while recording the voice-over. 

 

The reasons and factors mentioned above are unavoidable in this era of hard competition. So in order to stand out from your competitors, one always needs to think differently and make the customers connected with the brand. Everybody is busy these days and there is no time to sit back and read the lengthy emails. Therefore, more and more companies are relying on voiceovers to brief the employees and the customers about the products and services. This is a great change and we need to embrace it with open arms because change is the only constant!