The secret behind any great infomercial is the voice over. A good infomercial voice over will ensure customers notice you — and hopefully, your brand will become synonymous with quality and excellence the next time they make a purchase. To guarantee that your infomercial has a positive impact on your brand, it’s essential to partner with a professional voice over artist whose reading style matches your tone and messaging.
In this post, we’ll look at what a good infomercial voice over looks like — and how you can use it for your own business.
What Is An Infomercial?
An infomercial is a special kind of commercial that is usually longer than 15 minutes. It usually airs during the late-night timeslot, when no other programs or commercials are competing for viewers’ attention.
Of all the ways a business can advertise its products and services, an infomercial is one of the most effective. A successful infomercial for a product or service allows the company to properly introduce a product and provide enough information to the customer that they’ll be convinced that it’s worth the purchase.
What Makes A Good Voice Over For An Infomercial?
The performance of an infomercial commercial and voice over actor is so important. All too often, a sales pitch sounds like it’s being read by someone whose been forced to stand in front of a camera. This can make customers feel uncomfortable, or even angry. Instead, you need to find a good balance: if you sound too stiff and formal, viewers won’t believe you and will lose interest. If you sound too laid back and casual, viewers may find you too unprofessional to trust with their credit card. Instead, you need to find a good balance.
An entertaining personality is one of the most important things you should look out for — it helps your audience to identify with you, and, more importantly, to become repeat visitors. Having a lively sense of humor makes you memorable, while also providing your viewers with fun content that won’t bore them. These habits are shown to correlate with both increased eye contact and an increase in review scores on platforms like YouTube.
Choose Your Voice
Whether you’re looking for a male or female voice actor, the choices are abundant — and that’s a good thing! The best voice actors can add realism, charisma, and credibility to your brand, while also providing a unique tone that resonates with your audience.
Generally, it helps to go with something a little more upbeat and friendly but this will depend on your business and your product.
Voice actors can provide a voice for any mascot, character, or real human you envision — making it crucial to enlist someone with powerful diction and cadence, as well as the talent of being able to bring life to whatever script they’re given.
The Importance of Voice
We don’t usually think about how voice acting affects the actual human brain. A 2013 study published in the journal NeuroImage looked at how emotion affects different parts of the brain and found that negative emotions like anger and anxiety made it harder for people to recognize faces.
Analyzing two different scenarios in scenes of anger and anxiety, the researchers noticed a relationship between the emotional state of the camera and the activation of specific parts within the brain. Turns out, emotion communicates information within your brain better than words ever could. Vocal features like intonation, pitch, volume, and timbre describe each emotion better than you might expect or be aware of. Using raw emotion in your video content helps make it easy for viewers to connect with your products and services.
How To Choose The Right Voice Actor For Your Infomercial
When it comes to voice over for a specific product, you need more than just a general voice that can be used on anything. Of course, a neutral accent with a good and clear voice is an important part of the process, but your customers also need someone who knows how to talk about your product — and whose voice matches the personality of the brand.
You also need to think about the style of infomercial you will be going for.
Some of the most popular styles of infomercials include:
(a) An easy-to-follow instructional video about how to use your product
(b) Series of straightforward, tactical steps customers can take to solve a problem they are having (using your product)
(c) A commercial-style review of your product’s features and benefits.
Depending on the type of infomercial, you may prefer to opt for a different style of voice talent. Some infomercials are traditionally narrated; others are more conversational. Voice actors with different styles can be used to give a project a unique feel, especially if you wish to appeal to a specific demographic.
If you’re unsure, we would recommend speaking to a professional infomercial voice over company that can help to steer you in the right direction.
Top 3 Tips To Consider For Your Informercial Voice Over Project
Here are some of our top tips for your next infomercial voice over.
Keep voice over tone, style, and pacing consistent throughout the video.
Keywords and key phrases are an essential part of any successful marketing effort. It’s important to make sure you are including the keywords that your target audience is listening for when discussing your product.
3. Focus on Common Questions
One of the most important things to remember when you’re selling a new product or service is that you need to address any and all concerns upfront. Potential buyers will have questions, and you’ll want to know what they are before they commit.
Understanding your audience’s pain points is key in formulating content that answers their questions. Spend some time on this! The more questions you can cover off in your infomercial the more likely a customer will convert.
How To Get A Great Voice Over For Your Commercial (Even If You’re On A Tight Budget)
You Get What You Pay For — Consider Higher Rates For A Great Voice Over
Getting cheap voice over talent is tempting, but it’s not a sustainable business strategy. In the long run, you’re better off investing in the experience of a professional voice artist. Working with professionals can help you get the most out of your budget.
While professional voice over talent isn’t cheap, the extra cost upfront for a quality product will pay dividends in the long run.
Be Flexible — Consider Different Options And Find The Right Voice For You
The benefit of working with a professional voice actor is that you can rely on their skills and experience. They’ll know what sounds right or what’s better for your brand. Sometimes, they have an idea of how to make things sound better. Be open and flexible, but know what you want your end result to be.
Provide A Script And Details About Your Brand And Product
If you’re on the lookout for a voice actor to voice your infomercial, have a rough budget ready. While the scope of work you have in mind will help a voice talent better suggest an appropriate price, make sure to clarify what you’re looking for at the start of the conversation.
While it’s useful to have a rough first draft of a script, it’s important to be open to any constructive feedback the voice talent gives you. Having an idea of the tone of your final infomercial and a rough script — though not necessarily finalized — will help the voice talent provide useful estimates for how much work is involved.
So, are infomercial voice over services worth it? In a word, yes. It’s more than worth it. A good voice over artist can elevate the production value of your video, giving it a more professional and polished feel, which is exactly what you want to achieve for your business.