The Malay language has long been one of the most politically powerful languages in the Austronesian language family. For centuries, Malay has served as a common language throughout Indonesia, Malaysia, Sumatra, Borneo, and the Malay Peninsula, promoting a free exchange of commerce and culture among these areas. It is the national language of Brunei, Malaysia, Indonesia, and Singapore. The total number of speakers of Standard Malay is about 18 million. There are also about 170 million people who speak Indonesian, which is a form of Malay.
Malay Voice Over and Its Definition
Let us start with the definition. Voice-over is a production technique that employs an unseen actor’s recorded voice to explain topics or act as a narrative on many sorts of media.
Voice overs are also used in the language in which they were originally recorded. Whilst you may not have noticed it, they’re always present. On television, for example, advertising, documentaries, the news, online courses, and so on.
The following is an example of voice over work in a TV commercial. Assume your company has recently introduced a new line of skin care products, and your marketing staff is working on a short video clip for social media. They have decided on the following scenario – “Feel alive as you wake up…a whole new day…a whole new experience…a whole new feel…the smooth touch of your skin…with the aroma of this Shimmering Sandalwood Musk,” a voice gently echoes from someplace as a lovely woman opens her dreamy, half-closed hazel eyes.
What are the Typical Features of a Malay Voice Over Service?
Agencies commonly offer the following Malay voiceover services:
> In house translation department
> Voice recording
> Time-coding script
> Professional audio file editing
> On-screen text localisation
> Dedicated project and studio managers
Apart from the ones mentioned above, there are also other voiceover services, including:
Voice Over Talents
Many of the voice over agencies work specifically with professional Malay talents so that they maintain their level of quality and professionalism. Each of their Malay artists has their own rates that they work with, this being based on the region they are from, the nature of the project, and if they are part of a union or not.
For example, in an hour recording session, Malay talents can record between 1,500-3,000 words per voice over, which is 10-20 minutes of audio. This depends on the desired project speed; e.g. slow for audiobooks and narrations, regular paced e-learning, or fast for commercials.
Voice Over Usage Fees
This is the part that is quite complicated because each talent has its own rate for the usage fees. Some talents will charge a fee and some will not. Things that must be considered in the buyout fees are, where the material will be shown; whether to local radio, regional radio, or national radio?
The usage fee will also depend on the country where the voice artist lives because currently there is no international standard rate for this service. Many suggest contacting trusted voice over agents and telling them about the nature of the project and the customer’s budget. This is to ensure that trusted agencies can provide talents who are flexible enough to work according to customer needs.
Malay Voice Over Translation
The translators who work on voice over are professionals and they really work in their native language. If we want to use Malay audio on the video, then the voice over translation can include a time code to help the technician synchronize the audio to the video.
The style of the translation is important for voice over translation and should reflect the genre, e.g. If for marketing, public information, drama, etc. The audio translator will have a copy of the video for reference and instructed to translate in a style appropriate to the source material.
Some of the agencies will offer a transcription service for those customers lacking a transcript of their videos. They provide time-coded scripts of customer’s video ready to be translated. Then they will use those translations for the subtitle text, sending the customer the files at each stage of the process for them to review and assess.
Why is Malay Voice Over Service Essential for Business?
As the demand for online video keeps growing, the need for voice over service is becoming more prevalent. Particularly in the Malay language, because the Malaysian market is one of the most profitable in the world. Many businesses also use Malay voice over because it allows them to communicate information to their target audience or market in their own language, which is more effective.
Companies that want to step into the Malaysian market or want growth in that market, are always trying to improve their communication. They understand that through effective communication, companies may achieve their objectives while still expanding steadily. And the ideal way to ensure effective communication in any company is with the assistance of a professional Malay voice over service. Besides growth, voice over solutions offer many of the other advantages. For example, the right voice over solution will add more value to improve its marketing strategy. With the variety of industries that require voice over solutions, it is essential to understand what are the top businesses that need a voice over service.
Malay Voice Over Service is Essential in These Top 3 Businesses
If your business specializes in marketing, then you genuinely need accurate voice over provided by a reputed voice over company. It relies on voice overs to deliver brand messages, enhance recall, bring characters to life, and generally build deeper connections with their intended audiences.
With voice overs, your company’s brand will be easier to remember. As a small business, one of the most difficult components of your marketing plan is establishing and maintaining brand recognition.
When a voice-over artist creates a relationship with your customers, rather than hoping that they would see your logo and immediately feel something, the relationship may easily be extended to other areas of your brand message.
For instance, the speaker can tell a personal story that ties into how the product or service could have helped them avoid a problem. In return, listeners will remember the story and relate the experience to their own, leading to a possible conversion and trust in your brand.
The total cost of advertising in the world is projected to be $583.91 billion! That’s a lot of advertisements.
Advertising companies create the majority of commercials. Advertising agencies use voice over talent in many ways. Of course, their purpose is to assist a business in gaining more clients. They’ll need a voice over artist to relay the message whenever they use audio to sell their clients’ businesses. Commercial voice over is perhaps one of the most skillful genres.
E-learning is another field where voice overs are very important. Both students and academicians get benefit from E-learning. This is the top-most reason learning institutions have courses that often include E-learning. The educational content voice actors record for E-learning can be used in phone apps, websites, or even educational institutions. The work involved can be anything from providing word pronunciations, historical explorations, or even narration for learning games.
That’s a glimpse of Malay voice over services. Given the importance of this service in numerous industries, it is important to choose a dependable and trustworthy voice over service. Make sure your job is handled by a professional business with voice over experts who can manage all your projects. Wordsburg offers economical voice over solutions and has a staff of skilled voice overs with experience in multiple languages in the field of marketing, advertising, E-learning, and other corporate fields.